AI Insights · Timothy · October 2022
Top Drawing & Coloring Apps in the UK Q3 2022
In Q3 2022, the top 5 drawing and coloring apps in the UK showed varied trends in downloads, revenue, and active users, with some apps experiencing significant growth.
In the third quarter of 2022, the top five drawing and coloring applications in the United Kingdom demonstrated diverse performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Makeup Kit - Color Mixing from Crazy Labs saw a remarkable surge in weekly downloads, peaking at around 140K in the week of August 1. However, a gradual decline followed, with downloads falling to approximately 15.6K by the end of September. The app's active user base mirrored this trend, starting at 79 users in mid-July and rising sharply to over 201K by mid-August, before tapering off to around 45.7K in the final week of September.
Happy Color by Numbers Game from X-Flow maintained a steady performance throughout Q3. Weekly downloads fluctuated between 17.7K and 23.2K, while weekly revenue remained relatively stable, averaging just under $1K. Active users showed consistent engagement, starting at 365K in late June and reaching up to 407K by mid-July, before stabilizing around 376K by the end of September.
Phone Case DIY, another offering from Crazy Labs, experienced moderate growth in downloads, with peaks around 29.3K in mid-August. Active users also saw an increase, starting at approximately 59.3K in late June and reaching about 88.8K by late August, before settling around 63.5K by the end of September.
Color by Number：Coloring Games from Wildlife Studios displayed a steady increase in weekly revenue, peaking at about $6.7K in mid-August. Weekly downloads also showed a positive trend, starting at 7.3K in late June and peaking at 18.6K by mid-August. Active users grew from around 86.3K in late June to over 116K by mid-August, before slightly declining to 102K by the end of September.
Pixel Art － Color by Number by Easybrain Ltd maintained a steady performance in both downloads and active users. Weekly downloads fluctuated between 6.6K and 12.2K, while active users ranged from 151K to 174K. The app's revenue remained stable, averaging around $2K per week throughout the quarter.
For more insights into app performance and trends, visit Sensor Tower.
